RAPTORS 905 LUNAR NEW YEAR RED POCKET DESIGN
Design and culture are about how things relate and intersect.
The phrase we picked at Fete Chinoise for this year’s red pockets is a perfect intersection of Chinese culture and the Raptors name. It is something we learned as kids for lunar new year, 龍精虎猛。It translates as: the spirit of a dragon and the might (or strength or momentum) of a tiger. The first and last characters are also the same characters as the Raptors chinese name 猛龍。
We take this moment to celebrate how special this is because the year of the tiger only comes every 12 years. And the word Tiger in this phrase holds significant meaning during this year in particular. Therefore the intersection of time and culture places these players in a very special year to play together.
What a perfect year for this phrase … it can be used every year, and the match up of the raptors name is still there, but in this lunar year, it is perfect twice over. We wish them the spirit and magic of the dragon, and the might and momentum of the Tiger, this zodiac year. Go get ‘em!
