To celebrate Qixi Festival (the original Chinese Valentine’s Day) for 2021, Gucci has launched a unique collection named Gucci Les Pommes. We were inspired by the campaign art direction and imagery and are delighted to share and discuss all the details in their storytelling. Photographed by the incredible Leslie Zhang and directed by Zhuzi, the special dedicated campaign, named ‘How We Met’ features a group of characters including singer—member of WayV and SuperM—Lucas and supermodel Xiaowen Ju in Shanghai. The story centers around the gradual coming together of girls and boys in the iconic Chinese city.