Wherever you live, if you’re Chinese, you have likely come across TVB in some way, somehow.  For 55 years and several generations of Chinese immigrants spread across the globe, TVB provided  a sense of home and familiarity to all. This iconic brand still resonates among young audiences  today but has also had its fair share of missteps in connecting and engaging with them. With this  in mind, TVB put forth a massive effort in reinvigorating its brand to appeal more to today’s  audience tastes and preferences, with none more pleasantly surprising than creating original  content in English through their TVB Pearl channel under the banner Pearl Originals. 

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