2023 MID-AUTUMN MOONCAKE INSPIRATION
Curated by the Fête Chinoise Team
Images courtesy of respective brands as credited
Mid-Autumn Festival is a time of celebrating the harvest and thanksgiving for many families. The 15th day of the 8th month of the Lunar calendar, the festival usually coincides with the change of summer to fall, and is time to reflect on and begin to wrap up the year as we head towards the holiday season. Every year, Chinese communities in Canada celebrate locally with exchanges of delicious mooncakes and deliveries to friends and family, as well as family gatherings and dinners leading up to and the week of the festival. Keeping the tradition alive, many parents look for mooncakes and lanterns to inspire their children to learn about the cultural celebration. This was a part of the inspiration behind our very own campaign at Fête Chinoise called Love at Mid-Autumn, which is all about sharing tradition with a new generation and using design as a vehicle to promote culture.
In Asia, the festival is celebrated at larger scales through decor and gifting, as well as the breadth of mooncake choices across the hospitality and culinary industries. Enjoy some images from the other side of the world, where delightful innovation has allowed for a myriad of different mooncake types and flavours. Feast your eyes!
Conrad Singapore Orchard x summer palace
Lachér Snowskin Mooncake Set
Lachér Patisserie
The Flower Series: Garden of Bloom
The Westin Kuala Lumpur
New Asian-inspired Flavours Snow Skin Mooncakes
Crystal Jade
Shangri-La Singapore
Sheraton Towers Singapore
X
Li Bai Cantonese Restaurant
Shisen Hanten by Chen Kentaro
Sponsored by Ferris Wheel Press
There is a particular sound that many of us carry from our earliest memories: the sharp, satisfying click and clang of Mahjong tiles shuffled across a table, the gentle murmur of conversation between turns, and the laughter that rises from familiar stories, playful teasing, and moments shared around the table. Across generations and continents, Mahjong has travelled far beyond the tabletop. It has become a gathering place connecting families, preserving traditions, and carrying with it a rich language of symbolism, craftsmanship, and cultural memory.
This Mid-Autumn Festival, we invite our community to rediscover the beauty behind this beloved game through the 6th annual Love at Mid-Autumn campaign, a celebration of Chinese heritage, creative expression, and giving back.