Mahjong, Memory & Mid-Autumn: Fête Chinoise Launches the 2026 Love at Mid-Autumn Campaign

There is a particular sound that many of us carry from our earliest memories: the sharp, satisfying click and clang of Mahjong tiles shuffled across a table, the gentle murmur of conversation between turns, and the laughter that rises from familiar stories, playful teasing, and moments shared around the table. Across generations and continents, Mahjong has travelled far beyond the tabletop. It has become a gathering place connecting families, preserving traditions, and carrying with it a rich language of symbolism, craftsmanship, and cultural memory.

This Mid-Autumn Festival, we invite our community to rediscover the beauty behind this beloved game through the 6th annual Love at Mid-Autumn campaign, a celebration of Chinese heritage, creative expression, and giving back.

MAD ABOUT MAHJONG 碰得起的手雕藝術

As is the case with many things in life, the passage of time has transformed mahjong from a humble household pastime to an invaluable piece of East Asian and Southeast Asian cultural heritage. Popular in China in the 19th century, the tile-based game has recently found its way into the world of high fashion, with luxury brands like Louis Vuitton, Hermès, Prada and Brunello Cucinelli now producing their own exquisitely crafted, limited-edition mahjong sets. One set from S.T. Dupont comes with a price tag of £800,000 (or C$1.3 million). It features exquisitely handcrafted tiles made of precious gemstones like Tanzanian rubies and diamonds — the ultimate in board game luxury.

Design DialogueFête ChinoiseAugust 21, 2023mahjong, games, Cultural Heritage, hong kongComment

On Mahjong. On a Tuesday.

By the end of day on January 5, 2021, the Mahjong Line Company issued an apology that is likely intended to sound sincere, but ends in staking a claim that Mahjong has roots in China and America — yet another face palm moment. So, what’s next? Is there more to discuss? The most transformative thoughts and work of our society usually comes from the deeply personal, so allow me to enter from my perspective.